Last Year Transmedia and Social Media Were Hot! What will be the buzz this year? Join Television Advertising and Digital Media Industry Leaders for this prestigious event....

Special DMW group rate of $269 for Future of Television attendees at Sheraton SoHo! Reserve by Nov 15

Friday, November 19, 2010

8:00am - 9:00am
Registration & Networking

9:00am-9:15am
Welcome & Introductions from the Conference Co-Chairs
Al Lieberman, Exec. Director, EMT Program, NYU Stern School of Business
Ned Sherman, CEO & Publisher, Digital Media Wire

9:15am-9:45am
KEYNOTE INTERVIEW
Matthew Blank, Chairman & CEO, Showtime Networks Inc.
Interviewed by: Al Lieberman, Exec. Director, EMT Program, NYU Stern School of Business

9:45am-10:30am
Panel 1, A View from the Top:
The Outlook for the Television Industry & Digital Media
This panel of top television and digital media industry executives will discuss the increasing importance digital media for the future of the television industry. Topics include viewer trends; programming for non-traditional platforms including online video, VOD, HD, IPTV, broadband and mobile; the impact of online video services on broadcast television; the future of advertising; the democratization of video production resulting from broadband penetration and falling operational costs; and new business models. What are the challenges and opportunities for the industry to build new revenue streams from digital media platforms?

Panelists
Avner Ronen, Founder & CEO, Boxee
Kelly Day, EVP & COO, Digital Media, Discovery Communications
Mark Mackenzie, Head-Telecom/Media/Tech Venture Capital, AllianceBernstein
Paul Glist, Partner, Davis Wright Tremaine, LLP
Moderator: Mike Vorhaus, President, Magid Advisors

10:30am-11:00am
NETWORKING & REFRESHMENT BREAK

11:00am-11:45am
Panel 2: How to Create Successful Transmedia Franchises
This panel of experts in the business of brand extensions will discuss how to create successful transmedia franchises by maximizing the value of television brands, and the underlying intellectual property, and preparing them for extension across multiple media platforms. The panel will identify opportunities as well as common pitfalls by looking at concrete examples and case studies. What works? What doesn’t? How can you maximize the value of your television properties and create new revenue from brand extensions?

Panelists
Frank O'Connor, Franchise Development Director, Microsoft (Halo)
Jan Korbelin, Managing Partner, Curious Pictures
Frank Rose, Contributing Editor, Wired
Alan Seiffert, SVP, Syfy Ventures, NBC Universal
Moderator: Shelly Palmer, Host, WNBC-TV's "Digital Life” / President, NATAS–NY & the Emmy® Awards

11:50am-12:30pm
Panel 3: How to Use Digital Tools to Build Community around Television Properties
Gone are the days where television community meant chatting with your office mates about Saturday’s episode of Saturday Night Live at the watercooler. Social media has given television viewers a platform to interact real-time with other viewers around the world, express their love and hate for programming and even influence the future of programming in powerful new ways. This panel will discuss the opportunities to bridle the power of social media to build communities that foster and promote programming in new and innovative ways.

Panelists
Anthony Soohoo, SVP & GM, Entertainment, CBS Interactive
Scott Lincke, Senior Director of Products, Yahoo! Connected TV
Kristin Frank, SVP & GM, MTV and VH1 Digital
David Puner, Director of Social Media, Havas Digital
Moderator: Mark Mangiola, Venture Partner, Canaan Partners

12:30pm-1:00pm
KEYNOTE
Cesar Conde, President of Univision Networks, Univision Communications

1:00pm-2:00PM
LUNCH
Stern alumni are welcome to join the Stern Alumni Networking Lunch! Please check the box in the online registration form to RSVP. For more information, please contact Duan Li at duan@digitalmediawire.com.

2:00pm-2:30pm
KEYNOTE
John Penney, EVP of Strategy & Business Development, Starz

2:30pm-3:15pm
Panel 4: The New Upfronts: The Evolution of Advertising
In the past year, we’ve seen a change in the way advertising agencies are assembling themselves, so that online groups are working more in coordination with traditional broadcast groups, and a recognition that with scale in video today exceeding 33 billion streams per month (according to ComScore), online video can support a $6 billion market (today, it's only $1 billion). With some advertisers claiming that buying advertising time on the networks is expensive, inflexible and lacking effective ways of measuring outcomes, advertisers are moving considerable budgets online. Are advertisers starting to get agnostic about where there video advertising appears? This panel of experts will discuss a number of hot button issues with respect to the future of television advertising, including advertising effectiveness; alternatives to 30-second spot; the impact of digital video recorders (DVRs); improved methods for targeted advertising; branded entertainment; and the role of new interactive technologies and online video in the future of the television business.

Panelists
Craig Woerz, Co-Founder & Managing Partner, Media Storm, CIO, BOLT
Tara Maitra, VP & General Manager, Content Delivery, TiVo
Mark Mitchell, Chief Relationship Officer, Canoe Ventures
Moderator: Colin Gillis, Senior Technology Analyst & Director of Research, BGC Financial

3:15pm-3:45pm
NETWORKING BREAK

3:45p-4:30pm
Panel 5: Unlocking the Wonders of Mobile Video
This panel of experts will explore the explosive growth of entertainment, games and video on mobile devices. Executives at some of the most innovative mobile entertainment firms give their perspectives on the state of the industry. What are the lessons learned and what business models are working at present? How are consumers responding to new product offerings? What is the future of Mobile DTV? What are the technological — and business model — chokepoints to a more robust wireless entertainment experience?

Panelists
Joe Bilman, EVP, Global Products, Fox Mobile Group
Joe Ambeault, Director, Product Dev. & Management, Video Services, Verizon
Tim Connolly, VP Mobile and TV Everywhere Program, Disney/ESPN/ABC Moderator: Joe Lazlo, Director of Research, Interactive Advertising Bureau

4:30pm-5:15pm
Panel 6: Over the Top: New Distribution Strategies, Not Involving Cable
There has been a lot of discussion in the media about the so-called trend towards “cord-cutting,” consumers dropping their cable plans in favor of online video. While there is little evidence to show that this is actually happening in any significant way (in fact, cable companies point to data that shows that they are continuing to grow their subscriptions to TV and more than 90% of U.S. households subscribe to some kind of pay TV service), the market for premium Internet content is growing, as nearly all major studios and content aggregators are working to make some of their most prized content available to consumers online. This panel will discuss the bridging of the divide between the Internet and TV as new video offerings roll-out, including video game consoles, hybrid set-top boxes managed by video service providers, and Internet set-top boxes (such as Apple TV), and non-service provider personal video recorders (PVRs).

Panelists
Richard Bullwinkle, Chief Evangelist, Rovi
Ashish Arora, VP & GM, Digital Home Group, Logitech
Todd Weaver, CEO & Founder, ivi TV™
Phil Wiser, Co-Founder, Chairman & President, Sezmi

5:30pm-6:30pm
Cocktail Reception & After-Party

For more information, contact Jay Baage at jay@digitalmediawire.com (tel. 310-855-0033 ext. 704)
Tinzar Sherman at tinzar@digitalmediawire.com (tel. 310-855-0033 ext. 702)